Lavender

Using technographics can help you personalize emails. This article explains how to use your understanding of their tech to get replies.

Tech-Based Personalization

Complexity and length are common problems in email. These 6 exercises will help you fix those reply killers.

Cold email or not, we have to recognize the mindset of the person reading the email. Try this for writing personalized cold emails.

Whether it's the end of the month and you're chasing quota, or you're in a tough conversation striking the right tone in email is critical.

This article is all about the importance of following up with people.

A sales cadence is a cornerstone of sales activity. This article walks through some fresh ideas on how to approach your cadence design.

Using buzzwords, cliches, and adverbs can weaken your writing and reduce your chance of your email getting a reply.

It's time we use the "To", "CC" and "BCC" fields in email correctly. This article explains what each is for, so you can use them properly.

How do you start your email? It might seem silly, but greetings in an email don't have written rules. This is our attempt at writing some.

Calendar links have become popular for efficiency, but they can be polarizing. Here's how to nail scheduling a meeting via email.

How long should your email be? This article makes it clear- less is more.

Depending on who you're emailing, formality can set the tone for getting a reply. This article is how to approach formality in cold email.

Mirroring is an effective technique for building rapport. This article explains the importance of mirroring and how to effectively use it.

Just like marketing emails, sales emails need to be mobile optimized. This article explains how to write mobile optimized sales emails.

Warm connections can make great introductions for you. Use a forwardable email. This is how to write it and how the intro process goes.

Email can be an effective way to open new doors and build your professional network. Here are tips on using cold email for networking.

This article defines what it takes to write a great cold email, provides a framework, and gives tips to get more positive replies.

CTA's (or a "call to action") are key to getting replies, but this is only part of getting a reply. A clear ask is key in driving response.

Longer emails get less replies, but sometimes you need to provide more details and depth in an email. This is how to write a longer email.

Find out why your complex emails are getting you ignored.

Preview text is key to improving email open rates. Good preview text can boost subject line performance and get your emails opened.