Less is More

How long should your email be? This article makes it clear- less is more.

Will Allred avatar
Written by Will Allred
Updated over a week ago

"I would have written a shorter letter, but I did not have the time."
~ Blaise Pascal

What does the reader need to know and do?

Keep each email to a single idea or request. Each paragraph to a single idea. Each sentence to a single idea. Write painfully "choppy copy".

Aim for 50-125 words.

When editing always revert back to Thomas Jefferson's advice, 
"Never use two words when one will do"

Write your email, then write out the bottom line, or the TL;DR (Too Long; Didn’t Read).

Only send the TL;DR.

When in doubt:
"Be Brilliant. Be Brief. Be Gone."

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