Make a Clear Ask

CTA's (or a "call to action") are key to getting replies, but this is only part of getting a reply. A clear ask is key in driving response.

Will Allred avatar
Written by Will Allred
Updated over a week ago

What do you want?

In school, you were taught to write in a specific way, lay out your introduction, support your ideas, and end with a conclusion.

That formula is backward for email.

What do you need? Your email is likely a to-do list item for the other person. Make it easier for your reader.

Get to the point quickly so your reader understands:

  • What’s needed of them

  • What they need to know to make a decision.

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