You send the perfect cold email. You get the response… now what?
Just like in an in-person conversation, you want to reflect the other person's writing style and deflect negative emotions.
This means matching their:
Formality
Complexity (length + sentence structure)
And elevating their positive emotions
You wouldn’t respond to a formal, long email with a short, casual note. You wouldn’t respond to a casual one-liner with “dear” or “sincerely.”
Mirroring is a highly effective skill for building rapport. Being able to do this digitally is a persuasive superpower.