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The Perfect Cold Email
The Perfect Cold Email

This article defines what it takes to write a great cold email, provides a framework, and gives tips to get more positive replies.

Will Allred avatar
Written by Will Allred
Updated over a week ago

Before you start writing

The “perfect cold email” is dependent on who you’re messaging, why you’re reaching out, and the context in which they’re going to receive it.

The Perfect Email

Sadly...there isn’t one perfect email.

You could send the same great email to two people, but their backgrounds, motivations, and biases ultimately determine if they’ll be motivated to open or reply.

What's a Cold Email?

Cold email means the email was unsolicited by the recipient.

Who writes cold emails?

Sending cold emails is a required skill if you’re in sales, but it’s not just for folks in sales roles, like sales development reps or account executives!

Good cold emailing can

  • expand your business and professional network

  • help you land your next job

  • and teach you valuable lessons in business.

Best practices for writing cold emails

We’ve put together lots of cold email best practices resources for you! If you follow the advice on the following pages, you'll send a good email:

But... we can't leave you hanging.

An email framework that's always reliable

Here's a framework template that you can use:

Their first name,

Start with a thoughtful piece of research that’s hyper-relevant for why you reached out.

Quickly transition to a clear ask.

Explain who you are. Build credibility by speaking to the outcomes they care about.

Reiterate your original ask.

Talk soon,

Your Name

Why does this email framework work so well?

The first part of the email creates logic and clarity for WHY you’re reaching out and helps build credibility.

The second half of the email provides a purpose. You’re establishing a context and showing the reader that you know them.

Lastly, you’re building rapport with the recipient. You want to get a reply, not book a meeting or demo yet - that will come later!

We call this one Vanilla Ice Cream because it's foundational, like the vanilla ice cream in a sundae.

💡 Tip: Want to learn more Lavender frameworks? We’ve compiled a list of 13 proven sales email frameworks for you.

Here are some extra tips for writing great cold emails:

Tip #1: Focus on starting a conversation.

Tip #2: Use thoughtful research.

Thoughtful research isn't like, "I like to go rock climbing, too." Research needs to dig deep:

  • What did they say on that podcast in minute 14 about why you're reaching out?

  • What are their bosses posting to social?

  • What about their experience is unique for what they do today?

  • What's going on in their industry?

  • How do they go to market?

  • It needs to transition

Tip #3: Transition is key.

A great transition is key. Each sentence should seamlessly flow to the next.

  • Your research should transition seamlessly to why you're reaching out.

  • If Nick Saban wrote killer emails, he'd say, "each sentence's job is to get you to read the next sentence."

  • Read through your email. Does the logic flow? Yes? Read it again.

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