You're 8x more likely to read an email on your phone first. Write like it.
The chance that your email is going to be read on a phone is only increasing. Here are the facts:
Most people check their phone 58 times a day.
The top 20% of smartphone users? 4.5 hours of their day… That's almost 1/5th of the day!
While you're 8x more likely to read an email from your phone, you're 3x more likely to send it from a computer.
With this in mind, how would your email look on a phone?
Keep it short (no-scroll)
Avoid the "wall of text" paragraphs over 4 lines on mobile can be overwhelming