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Sending an Email with Lavender

Now that you know how Lavender works, let's send your first email.

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Written by Eduardo Rosenfeld
Updated over 6 months ago

Ready to write your first email? 💪

If you’re reading this, it’s likely because you’re ready to have Lavender help you write better emails in less time AND get more replies. 💜 Yay!

Set yourself up for success with Lavender

Before you get started, you’ll want to make sure you’ve got the following checked off your Lavender set-up list:

  • You’ve downloaded the Lavender browser extension and installed it

  • You’ve logged into your Dashboard with either Gmail or Microsoft Outlook (whichever you use as your primary email client)

  • You’ve set up your Profile so Lavender’s "Start Your Email" feature can work accurately.

What's next?

Now that you’ve completed your initial setup of Lavender, you can start writing your first email - and use Lavender to improve it! 🎉

So that you can see Lavender in action, we’ve included an example email that's in… pretty poor shape.

  • First, open your inbox and start a new draft email.

  • Next, plug in the following email text.

Using Lavender's suggestions, see if you can get to an A!

Hi {name},

We are opening the waitlist for the Labs program today.

To be one of the first to try out new features, go to labs.trylavender.com and join us in the lab.

Lavender helps sales teams write more effective emails. It helps double replies, book more meetings and close more deals.

For decades marketers and sales managers have been sending out emails but never really knew how they were performing. Some used old email marketing strategies but had little success. Lavender is an email service that gives you insights into what's working and what isn't so you can write more effective emails that get results.

Join today to get early access to new features:

Congratulations! You just edited your first email using Lavender. 🎉

Once you've finished editing, please send it to us at [email protected]. We'd love to see your finished product. 😎

Here are a few more tips and tricks to get the most out of Lavender:

Rely on your Email Coach for suggestions

In this example of Lavender in Gmail, you can see:

  • the "Email Coach" is open

  • three long sentences have been flagged as "Necessary Fixes"

If you click on "Shorten/Split Long Sentence", the sentence that Lavender feels is too long will be underlined in red to make it easier to identify.

A window will also appear that will allow you to generate suggested replacements. Click the "Regenerate options" button to see what Lavender suggests as an alternative!

Each item flagged under "Necessary Fixes" will highlight a different section of the email or provide a suggested change or edit.

Have multiple suggestions under "Necessary Fixes"? Use the "Apply All Fixes" button to change them all - at once!

When clicking on "Apply All Fixes", Lavender will work to generate a suggested copy that considers all of the areas highlighted under "Necessary Fixes".

You’ll see this chat-like window appear, with Lavender showing three dots as it is putting together suggested copy that considers all your fixes!

Once it’s ready, it will look something like this:

Click Copy and paste the suggested text into the body of your email draft.

You'll now want to review the copy for clarity and understanding, and make any additional changes.

Once it looks good to you, and it's scoring a 90 or above, it’s ready to send! 🎉

Use your Mobile Editor

Did you know that 81% of emails are read on mobile devices? (Yes, it’s true!) 🤯

Optimizing your email to be read on a mobile device increases your chances of the recipient replying.

You can use Lavender’s "Mobile Editor" to see your email's appearance when read on a mobile device.

💡 Pro Tip: want to know what would the email look like on a mobile device using dark mode? Click the moon icon. How about if the email is read on a smartwatch? Click the watch icon!

Finally - remember to have fun! 🎉


Want more insight into the science behind writing better emails?

Check out these recent articles from our blog:

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