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Open Tracking

Everything you need to know about how Lavender tracks email opens (and when it doesn’t).

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Written by Eduardo Rosenfeld
Updated this week

👀 What Is Open Tracking?

When enabled in your Settings, Lavender uses a tracking pixel to detect when your emails are opened.

Here’s how it works:

  • A small, invisible image (pixel) is embedded in your email

  • When the email is opened and the image loads, the open is tracked

Lavender can track when your emails are read when toggled on in your Settings.


⚠️ What Can Interfere with Tracking?

Open tracking isn’t foolproof — there are a few things that can block or prevent Lavender from detecting opens:

Common blockers:

  • Pixel blockers (extensions like Superhuman, Apple Mail Privacy Protection, etc.)

  • Outlook — tracking pixels are blocked by default

  • Outreach users — Lavender defers to Outreach’s tracking pixel and does not insert our own

Other reasons opens may not register:

  1. Your email was too short or nearly blank

  2. The email was forwarded to someone else

  3. You sent the email from a mobile device or a browser without the Lavender extension

  4. The tracking pixel was blocked by the recipient’s system or app


📊 Where to View Open Tracking Data (Open Awareness)

You can view your tracked email data in the Lavender Dashboard:

Navigate to: Dashboard → Personal → Open Awareness

You’ll see:

  • Subject lines + recipient details

  • Dates the emails were sent

  • Status: Unopened, Opened, or Replied

  • Average writing/reading time

  • Lavender scores for each email

You can also filter the results by status to see only unopened, opened, or replied emails.

Note: This is not real-time data. It may take a few minutes to update.


✅ TL;DR

✅ Works When…

❌ Doesn’t Work When…

Pixel loads in recipient’s inbox

Outlook or pixel blockers block it

Sent from Chrome w/ Lavender

Sent via mobile or without Lavender

Not using Outreach

Outreach manages its own tracking

Need help understanding your Open Awareness stats?
Shoot us a note at [email protected] — we’re happy to help! 💜


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