👀 What Is Open Tracking?
When enabled in your Settings, Lavender uses a tracking pixel to detect when your emails are opened.
Here’s how it works:
A small, invisible image (pixel) is embedded in your email
When the email is opened and the image loads, the open is tracked
Lavender can track when your emails are read when toggled on in your Settings.
⚠️ What Can Interfere with Tracking?
Open tracking isn’t foolproof — there are a few things that can block or prevent Lavender from detecting opens:
Common blockers:
Pixel blockers (extensions like Superhuman, Apple Mail Privacy Protection, etc.)
Outlook — tracking pixels are blocked by default
Outreach users — Lavender defers to Outreach’s tracking pixel and does not insert our own
Other reasons opens may not register:
Your email was too short or nearly blank
The email was forwarded to someone else
You sent the email from a mobile device or a browser without the Lavender extension
The tracking pixel was blocked by the recipient’s system or app
📊 Where to View Open Tracking Data (Open Awareness)
You can view your tracked email data in the Lavender Dashboard:
Navigate to: Dashboard → Personal → Open Awareness
You’ll see:
Subject lines + recipient details
Dates the emails were sent
Status: Unopened, Opened, or Replied
Average writing/reading time
Lavender scores for each email
You can also filter the results by status to see only unopened, opened, or replied emails.
Note: This is not real-time data. It may take a few minutes to update.
✅ TL;DR
✅ Works When… | ❌ Doesn’t Work When… |
Pixel loads in recipient’s inbox | Outlook or pixel blockers block it |
Sent from Chrome w/ Lavender | Sent via mobile or without Lavender |
Not using Outreach | Outreach manages its own tracking |
Need help understanding your Open Awareness stats?
Shoot us a note at [email protected] — we’re happy to help! 💜