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Personalization Assistant

Craft personalized emails in seconds — powered by live data on your prospect.

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Written by Eduardo Rosenfeld
Updated this week

💡 What is the Personalization Assistant?

Lavender’s Personalization Assistant pulls together key insights about your recipient and their company — all in one place, right inside your inbox.

It helps you personalize outreach faster with real-time data like:

  • LinkedIn + X (Twitter) posts

  • Podcasts they’ve appeared on

  • Work history

  • Personality insights

  • Recent news about their company

  • Past interactions you've had

  • Gong + Salesforce insights


✍️ How to Use It

  1. Start a new email in your inbox

  2. Enter your recipient’s email in the “To” field

  3. Click into the subject or body — Lavender will start searching

  4. The Personalization Feed will automatically open when a match is found

You'll see two sections:

  • Recipient Info (top)

  • Company Info (bottom)

Look for the circular profile icon to appear — that’s Lavender doing the work for you.


🔍 Breakdown: What You’ll See

📘 About

A quick snapshot of who you’re emailing — great for conversation openers.

💬 LinkedIn + X (Twitter) Posts

See what they’ve been talking about recently and pull relevant points into your outreach.

🎧 Podcasts

If they’ve been a guest on any shows, you’ll get a summary and direct link to listen.

🧠 Personality Insights

Lavender will analyze and suggest how to best approach them — tone, style, and more.

🧳 Experience

A glance at the roles and companies they’ve worked at recently.

📅 Activity

Shows any recent emails, meetings, or history you’ve had with the recipient — all in one view.

📞 Gong + Salesforce

Lavender integrates seamlessly with platforms like Gong and Salesforce, making it easy to integrate insights into your email workflow.


Have questions or feedback? Reach out via in-app chat or email [email protected] — we’re here for you 💜

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