💡 What is the Personalization Assistant?
Lavender’s Personalization Assistant pulls together key insights about your recipient and their company — all in one place, right inside your inbox.
It helps you personalize outreach faster with real-time data like:
LinkedIn + X (Twitter) posts
Podcasts they’ve appeared on
Work history
Personality insights
Recent news about their company
Past interactions you've had
Gong + Salesforce insights
✍️ How to Use It
Start a new email in your inbox
Enter your recipient’s email in the “To” field
Click into the subject or body — Lavender will start searching
The Personalization Feed will automatically open when a match is found
You'll see two sections:
Recipient Info (top)
Company Info (bottom)
Look for the circular profile icon to appear — that’s Lavender doing the work for you.
🔍 Breakdown: What You’ll See
📘 About
A quick snapshot of who you’re emailing — great for conversation openers.
💬 LinkedIn + X (Twitter) Posts
See what they’ve been talking about recently and pull relevant points into your outreach.
🎧 Podcasts
If they’ve been a guest on any shows, you’ll get a summary and direct link to listen.
🧠 Personality Insights
Lavender will analyze and suggest how to best approach them — tone, style, and more.
🧳 Experience
A glance at the roles and companies they’ve worked at recently.
📅 Activity
Shows any recent emails, meetings, or history you’ve had with the recipient — all in one view.
📞 Gong + Salesforce
Lavender integrates seamlessly with platforms like Gong and Salesforce, making it easy to integrate insights into your email workflow.
Have questions or feedback? Reach out via in-app chat or email [email protected] — we’re here for you 💜