Before you start
This follow-up sequence starts only after your Ora agent is launched and a campaign is live.
Initial Sequence
When you launch a campaign, Ora sends emails in this order:
Day 1: Initial cold email
Day 4: Follow-up 1
Day 8: Follow-up 2 (often written as a “break up” or reset message)
After the second follow-up, the sequence pauses. Ora doesn’t continue emailing that lead until a new trigger is found.
What happens after Day 8?
Once the initial sequence ends, the lead is assigned to a listening agent.
The listening agent monitors for changes like:
Job changes
Funding news
Company announcements
Other signals that suggest new interest or urgency
When it finds something relevant, Ora automatically starts a new thread using that context.
This ensures follow-ups stay relevant and timely, not generic check-ins.
Smart Sequences
These are two email follow-up threads that repeat monthly only if the lead hasn’t replied and new context appears.
If there’s no response or signal, the agent waits quietly - no spamming.
FAQs
Can I edit the follow up schedule?
Not right now. The follow-up cadence is fixed to protect deliverability.
Do follow-ups stop if someone replies?
Yes. Ora automatically stops all follow-ups when it detects a reply.
Will emails send on weekends?
Email timing follows your campaign’s sending schedule and time zone. You can adjust these under campaign settings.