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How to Connect Salesforce to Ora

If your leads live in Salesforce, you can connect your CRM and sync contact or lead reports directly into Ora.

Meagan Glenn avatar
Written by Meagan Glenn
Updated over a month ago

Before you start

Make sure you have:

  • Salesforce Admin access (must be able to create 5 fields on the Contact object)

  • The sender’s email address (who will own the inbox Ora sends from)

  • (Optional) Access to Outreach or Salesloft if you're syncing campaigns there


Step 1: Click the Salesforce icon in Ora

  1. You’ll be prompted to log into your Salesforce account

  2. Once connected, you’ll be able to sync reports from your CRM


Step 2: Select your report

You can connect:

  • Contact reports (most common)

  • Lead reports (if your team is working earlier in the funnel)

Don’t worry about filtering personas, Ora will sort them for you based on roles and departments.


Step 3: Confirm field access

To complete setup, Ora needs 5 contact-level fields in Salesforce:

Field Name

Type

Used For

ora_campaign_id

Text

Track campaign-level activity

email_subject_line

Text

Custom subject lines for outbound

email_body_1

Long Text

First email in the sequence

email_body_2

Long Text

Follow-up #1

email_body_3

Long Text

Follow-up #2

These fields will be mapped into Salesloft, Outreach, or another SEP (Sales Engagement Platform) to run the sequence.

If you're using Outreach, Salesloft, or Groove, you don't need to connect a sending inbox or set up an email signature in Ora.


What this helps with

  • Syncs your lead list directly from your CRM

  • Eliminates CSV uploads and manual list sorting

  • Enables Ora to populate outbound email sequences inside your SEP



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