What are OCD, LFG, and SEP modes?
Ora offers three modes:
Mode | What it does | When to use it |
OCD | You manually review and approve each email before it sends | New campaigns, sensitive lead lists, or testing messaging |
LFG | Emails are automatically scheduled and sent | Trusted campaigns, scaled sending, or when you’ve approved previews |
SEP | Fills in SEP sequences through CRM fields | When you're looking to send through your CRM, for example through HubSpot |
You’re not locked into one. You can switch modes at any time.
How to switch modes
Go to your campaign’s Home page
Click into the campaign you want to update
Look for the Mode toggle at the top
Select either OCD, LFG, or SEP
What happens when you switch?
Switching from OCD to LFG: Ora will auto-send new emails that meet your campaign rules
Switching from LFG to OCD: All new emails will require your manual approval
Already reviewed or scheduled emails won’t change
Drafts in OCD mode won’t send unless you explicitly approve them
All new settings reset at midnight!
Best practices for choosing a mode
OCD mode - full review, tighter control
First launch of a new campaign or list
High-stakes audiences (churn-risk, exec ABM, etc.)
Experimenting with new messaging/value prop
You want to see how Ora interprets your instructions before scaling
You have the time to review your emails daily (users say they dedicate about 30 minutes a day to this)
LFG mode - autopilot at scale
You’ve reviewed and trust your campaign previews
Goal is max volume, minimal supervision
You’re running ongoing or evergreen campaigns
Ways to use both:
One of our customers likes to run parallel campaigns:
LFG with a ramping AE (for zero daily edits)
OCD with a tenured AE (makes nuanced tweaks)
Result: the new AE gets pipeline without losing time to copy-editing; the tenured AE can fine tune messaging for key accounts
FAQs:
Will Ora send emails I didn’t approve?
Only in LFG mode.
If you're using OCD, Ora won’t send anything without your approval.
If I switch back to OCD, will I lose anything?
No.
Switching only affects new drafts going forward and takes place starting at midnight, no data or scheduled emails will be lost.