How Ora handles failures
If an email fails to send, Ora pauses that task and retries it later.
In most cases, the lead isn’t lost. The email is either:
Automatically rescheduled once the issue is resolved
Flagged for manual review, especially if the issue needs your action (like reconnecting an inbox)
Common reasons emails fail
1. Inbox disconnected
This is the most common cause. It usually happens because of:
Your email provider’s auth token expires
Security settings (especially in Outlook) block access
What to do:
Go to your Settings → Integrations
Reconnect the affected inbox
Ora will retry any failed sends once the inbox is reconnected
2. Stuck or frozen tasks
Sometimes tasks appear as "Scheduled" but don’t send. This can happen when:
An agent was archived, then reactivated
You're using OCD mode and never approved previews
What to do:
Open the campaign and check:
Is the agent active?
Is the correct mode (OCD/LFG/SEP) selected?
Are all previews approved (if OCD)?
3. Lead list formatting issues
Emails can silently fail if:
A lead is missing an email address
Email formatting is invalid
The lead doesn’t match the campaign’s target persona
What to do:
Check your uploaded CSV for:
A column titled Email or Work Email
No empty rows or bad formatting
Valid, non-generic emails (avoid info@, sales@, etc.)
Leads that match your campaign’s target roles and departments
What not to worry about
Leads receiving multiple emails
Ora includes multiple fail-safes to prevent:
Leads from being enrolled in more than one campaign
Multiple emails being sent to the same contact in a single day
Still stuck?
If reconnecting the inbox or fixing your CSV doesn’t solve it, reach out to our team at [email protected].
📩 Helpful: include the campaign name and the sender email address you're using.