Overview
There are a few key things you can focus on to ensure a successful outcome when using Lavender.
So what should you focus on? 🤔
Mobile Optimization📱
Across our whole dataset, mobile optimized emails receive 24% more replies.
Prospects are 8x more likely to open their email on the mobile device.
Make sure it looks good on their phone by following these guidelines:
Plenty of white space
Double new lines after paragraphs
No paragraphs longer than 4 lines on the mobile editor
Word Count 🔢
Across our whole dataset, 0-50 word count emails receive 23% more replies.
The average reading time per email is 11 seconds and most are deleted within 3 seconds.
Less is more.
Clarity 🔎
Across our whole dataset, 3rd - 5th Grade clarity emails receive 1.66x more replies.
Write so that an elementary school student can understand.
Keep sentences short and concise
Keep paragraphs short and on a single topic
Avoid complex words
Avoid run on sentences
Long Sentences ⌨️
Across our whole dataset, emails that have 0 long sentences receive 1.57x more replies.
Use contractions
Use fragments
Avoid sentences with multiple independent clauses
Avoid unnecessary adverbs and adjectives
Avoid unnecessary transition phrases (Ex. "For what it's worth, ...", "Personally, ...","Furthermore,...")
Avoid tautologies - needless repetition of an idea, statement, or word (Ex. "A beginner who has just started")
Formality 💼
Across our whole dataset, Neutral formality emails receive 11% more replies.
Overly formal writing can make you seem less comfortable; while overly casual writing can make you seem unprofessional
Limit the passive voice and conditionals
Combine use of pronouns ("I", "we", "you") and nouns (specific names)
Ready to jump in? Check out some email writing tips here.